![]() ![]() ![]() Join the debate – email more Guardian letters – click here to visit gu. The breakout of war shatters the world of a young student, Lyudmila Pavlichenko, forcing her to enlist in the army. The time used to concoct this narrative might have been better spent celebrating the cultural, social and economic success enjoyed by the UK cinema industry and the hundreds of thousands who rely on it for their livelihoods. The need to continually innovate is one recognised by all cinema operators, as evidenced by their continued and massive investment in all aspects of cinema-going, to the benefit of communities across the country. If Netflix poses any threat (and we’d be hard pressed to know, given its unwillingness to publish revenue figures), it is to the rest of the home entertainment sector and not to one offering an immersive out-of-home experience. While commercial discussion on the “theatrical window” continues, Amazon – itself no slouch as a disrupter of traditional business models – having trialled similar “day-and-date” (simultaneous cinema and streaming release) strategies to Netflix, has now committed to a more conventional approach, believing that to be best both for it and for the paying public.
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